Crafting the User Experience
My name is Caroline Keane. I have four years experience in UX design, including working on a mobile app (The Body Measurement and BMI Tracker app) that has over 500K downloads on The Google Play Store.
Currently, I have a part-time contract with GigWorx, a company that provides on-demand staffing for businesses. I'm responsible for designing end-to-end user flows for new features and enhancements to the existing mobile app and web app.
Selected Work
GigWorx (On-Demand Staffing Platform)
Enhanced Search and Filter UI to Help Administrators Find Specialized Candidates Efficiently
Secondary Research
Competitor Analysis
Information Architecture
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Administrators using the existing search and filter UI on the 'Staff' screen were not always finding candidates with the right experience in a timely manner, costing time and money
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Among other things, my redesign reflects current user behavior and gives administrators more freedom and control over how filters are applied
The Body Measurement & BMI Tracker Mobile App
Redesigned the onboarding user flow to eliminate user-experience friction during the onboarding process
UX Research Plan
Analytics
User Interviews
Usability Testing
Information Architecture
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20% of new users weren't entering a single body measurement
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I led UX research that uncovered findability and usability issues within the onboarding user flow
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By redesigning the onboarding flow, introducing custom illustrations, and delaying the sign-up process, I was able to eradicate user-experience friction
The Body Measurement & BMI Tracker Mobile App
Redesigned the settings screen to remove design inconsistencies and information architecture information
Information Architecture
Secondary Research
Interaction Design
Competitor Analysis
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I redesigned the settings screen based on a heuristic evaluation of the existing settings screen and a competitor analysis of direct competitors
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The redesign involved eliminating design inconsistencies and organizing content into categories that enables users to scan through information more easily
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Testimonials
Daniel Cook
OWNER OF THE BODY MEASUREMENT AND BMI TRACKER APP
"As the owner and developer of the Body Measurement Tracker app, Caroline has been a godsend to me. Her thorough analysis of the app's analytics, careful usability research and thoughtful re-design have put the app back on the right track. I've received copious, unsolicited, positive user feedback since implementing her app redesign. Users love it! While it is still too early to derive definitive statistical conclusions from analytics, there are positive signs in engagement, retention and lifetime value of users."
Seth Lewis
OWNER OF TEKTON PRO
"Caroline is an essential asset to our agency. Her recommendations are sound and timely, and she has made my job so much easier. As a developer, I rely on her expertise to avoid fussing with mockups and illustrations or miss opportunities for better UI/UX. She's personable, experienced, and authentic."