Crafting the User Experience
I'm Caroline Keane, a product designer with over four years of experience across B2B web platforms and consumer mobile apps, doing everything from running user research to designing end-to-end user flows.
Selected Work
GigWorx (On-Demand Staffing Platform)
Simplified The Multi-Worker Shift Scheduling User Flow
Stakeholder Meetings
Secondary Research
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Client administrators were phoning GigWorx staff to schedule high volumes of people for shifts instead of doing it themselves in the platform. Staff attributed this to how long bulk scheduling takes in the interface.
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The redesign aims to cut those calls by making multi-worker scheduling workable in the platform
GigWorx (On-Demand Staffing Platform)
Enhanced Search and Filter UI to Help Administrators Find Specialized Candidates Efficiently
Secondary Research
Competitor Analysis
Information Architecture
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Admins on the Staff screen were struggling to surface candidates with the right experience, with filters spread across separate dropdowns and no way to clear them at once
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Active filters now appear as removable chips above the results with a clear-all alongside, so admins can see the whole query and remove one filter or reset in a single action. Most-used filters come first.
The Body Measurement & BMI Tracker Mobile App
Redesigned the onboarding user flow to eliminate user-experience friction during the onboarding process
UX Research Plan
Analytics
User Interviews
Usability Testing
Information Architecture
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Redesigned the onboarding flow, resulting in a reduction of the abandonment rate by 41 %
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Led UX research that uncovered findability and usability issues within the onboarding user flow
The Body Measurement & BMI Tracker Mobile App
Redesigned the settings screen to remove design inconsistencies and information architecture information
Information Architecture
Secondary Research
Interaction Design
Competitor Analysis
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I redesigned the settings screen based on a heuristic evaluation of the existing settings screen and a competitor analysis of direct competitors
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The redesign involved eliminating design inconsistencies and organizing content into categories that enables users to scan through information more easily
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Testimonials
Daniel Cook
OWNER OF THE BODY MEASUREMENT AND BMI TRACKER APP
"As the owner and developer of the Body Measurement Tracker app, Caroline has been a godsend to me. Her thorough analysis of the app's analytics, careful usability research and thoughtful re-design have put the app back on the right track. I've received copious, unsolicited, positive user feedback since implementing her app redesign. Users love it! While it is still too early to derive definitive statistical conclusions from analytics, there are positive signs in engagement, retention and lifetime value of users."
Seth Lewis
OWNER OF TEKTON PRO
"Caroline is an essential asset to our agency. Her recommendations are sound and timely, and she has made my job so much easier. As a developer, I rely on her expertise to avoid fussing with mockups and illustrations or miss opportunities for better UI/UX. She's personable, experienced, and authentic."